A WORD BY OUR
“I see it through my 30 years in the theme park industry where many are stuck in the rut outliving their relevance. Welcome to reality, an era where creativity is no longer only in physical form but more importantly business-centric innovation that gives the real competitive edge. Our cross-cultural theme park experience has given us a rare glimpse into the entire leisure industry.
Lately, we are seeing an evolved demand for unprecedented leisure concepts and products. These are evidence of changing trends as the industry reaches new frontiers. Much of these emerging opportunities reflect what was crazy is now ready to be capitalised.
Sim Leisure is more than just stunning design and competent execution. We see things through a different lens and that’s core to our DNA.
Let’s innovate together!”
SIM CHOO KHENG
Founder - Chief Executive
MEET THE MAGIC TEAM
The Sim Leisure team draw on our artistic talent and experience to design and construct the creative dreams and visions of our clients.
Creating a culture of fun and excitement is reflected in everything we do.
Throughout the world of waterparks and theme parks, Sim Leisure is known and respected for our passion to create the extraordinary.
We offer a unique perspective, afforded to us by our diverse and experienced staff. We stand by all of our work and we truly believe that creating fun is serious business.
Wes is a chartered Civil Engineer from UK. His international minded project management approach has been quite instrumental in growing Sim Leisure’s business into a complete solution provider. Wes is responsible for the group’s securing and execution of high profile projects such as Universal Studios, Yas Island Waterworld, Legoland, Wahooo, Ski Dubai and Motiongate™.
Josie is a well respected member of the team with over 10 years’ experience in marketing, sales and management in the USA and UAE in the creative design industry. Josie leads Sim Leisure in international business and is responsible for the day to day running of the company in the UAE. She is proficient in technical design and excellent with contract negotiation.
Michael is a professional member of the team, who is responsible for all commercial elements from estimating and tendering, through to project cost management. His logical and rational approach has ensured Sim Leisure commercial success over recent years. Mike's experience in contract and commercial issues is an invaluable resource.
Robby is a longstanding member of the Sim Leisure team, now managing a multi-disciplinary team of designers and architects. The team produces Masterplans, concept designs, illustrations, MEP designs and structural designs to name but a few, so Robby’s effective management across these disciplines ensures that designs are properly coordinated and look great!
Senior Project Manager
Dragos has been working as a Senior Project Manager internationally for over 15 years. He has successfully delivered large scale projects all the way from Jamaica to Dubai. He is a proven expert at planning and site organization. His first-hand experience within the industry combined with his result-driven focus, ensures the client receives the look and feel exactly as they imagined. He takes great pride in all that he does.
Senior Project Manager
Vijay has been based in the region for over 10 years. He brings experience and an excellent knowledge of what is available in the local market. Vijay has successfully delivered the latest in children’s edutainment with the thematic construction and attraction package for Mattel Play! Town. His most recent accomplishment was the show and prop package for the new Bollywood Park at Dubai Parks & Resorts.
Workshop Senior Project Manager
The Sim Leisure factory has grown in size & complexity over recent years, producing themed effects, props and scenic items which rival the best theme productions globally. Mihai was recently brought on board to manage the factory and the elements produced. He has improved the factory facilities and added procedures which increase productivity and monitor QA/QC. Under Mihai the factory productions will continue to go from strength to strength.
Malvin is a creative expert who has worked in art production for more than 15 years. His multi-skilled approach, utilizing many mediums and production techniques, ensures he consistently delivers the utmost in breathtaking quality. From CAD to mould-making to precise lifelike sculptures, Malvin has managed themed creation workshops for some of the premier themed attractions around the world.