June 10, 2016

June 10, 2016

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Mattel Play! Town

June 10, 2016

Sim Leisure Meets the Characters at Mattel Play! Town


In May 2015 Sim Leisure Gulf Contracting LLC was engaged by ISG Middle East LLC to provide theming and attractions for a new world class family edutainment centre. Mattel Play! Town is based on five Mattel brands Thomas & Friends™, Barney™, Angelina Ballerina™, Bob the Builder™ and Fireman Sam™. Mattel Play! Town is a 5,000 square metre facility is in the heart of the Meraas City Walk development. Working closely with ISG, Meraas and Mattel, we jointly produced the construction drawings and layout of the attractions paying particular attention to the details of each brand. From the moment guests enter Mattel Play! Town ™ the distinct characters come to life. Beautifully decorated facades along with striking graphics and fresh unique attractions combine to provide a truly captivating experience. The project was delivered in a succinct and professional manner, on time and on budget.


Each themed area offers exclusive learning and opportunities to improve social development.






The Thomas and Friends ™ zone has a huge themed soft play structure alongside a state-of-the-art 4D cinema.



Bob the Builder™ zone contains a large scaffold structure complete with foam building blocks, working conveyor belts, overhead crane, kinetic sand play tables and a working model of Muck™   allowing the young guests to discover their inner builder.


Enter the Angelina Ballerina™ house for some high-tech fun. An interactive dance floor, light-up piano and interactive mirrors capture the imaginations of the young aspiring dancers.


Join Fireman Sam™ on a rescue adventure as you climb up the fire truck and traverse your way through the Pontypandy village. The smaller guests enjoy the exciting obstacles on the lower ground area.


On the second floor enter the world of Barney ™. The ideas bench, step-on-piano and a replica of the Barney House from the popular TV show merge for a wide range of learning and development activities.



For more information on Mattel Play! Town please visit:






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